Bella Ballerina

Brief	Produce a fun instructional video to be included with the children's toy "Bella Ballerina", introducing the basics of ballet.
Services provided	Entertainment Media was extensively involved as a consultant from the time the product reached prototype stage. Initially we commissioned a custom Bella Ballerina "signature song" and produced a guerilla-budget music video to be played at a major Toy Fair, where the product was being launched. We then produced a detailed marketing video which was used to promote and sell the product to retailers and overseas distributors. Finally, we produced the 30-minute instructional video which is included with the toy, and a 30-second TV commerical for National broadcast.
Shoot details	Entertainment Media contracted song writers & musicians to compose a range of original songs (2 of which were sold on CD), puppeteers, mascot-builders, art-directors, choreographers, acrobats and clowns, make-up artists, autocue operators - and the star of the show was a girl aged 14, accompanied by 3 assistants aged between 3 and 5.
Post Production	Offlined and Onlined in-house at Entertainment Media. Every single shot was colour-graded and featured some type of digital fx or manipulation.
Distribution	The 30 minute video is included with the Bella Ballerina toy. It has been re-voiced in French and is sold in the USA, Canada, Malaysia & the UK.
Additional notes	Once the concept and script had been developed, the entire 30-minute program was shot, edited and distributed in 3 weeks.