Tobacco sales training

Brief	Produce 8 different staff training videos to educate retailers about the laws related to the sale of tobacco products, and how to deal with difficult customers.
Services provided	Full production service including concept development, script writing (with legal consultation), location scouting, casting actors, production management, shoot, post-production & duplication.
Shoot details	Shot on Betacam SP in various locations requring the consideration of customers and co-operation with center managements.
Post Production	Offlined and Onlined in-house at Entertainment Media. The voiceovers were recorded in our on-site ProTools studio.
Distribution	Distributed to various supermarket chains on VHS with accompanying printed material.
Additional notes	Entertainment Media has produced 8 different versions of the program, each one specifically tailored to retailers including Coles, Bi-Lo, Big W, Franklins, The Master Grocers' Association, Convenience Stores Australasia, Strip Retailers, and Newmart. While the videos covered the same basic content, each varied in its use of dramatic re-enactments, presenters and voice overs. All videos feature a mix of actors and "real" people such as store managers and staff. The videos are integrated into a training package including printed workbooks and questionaires.